The Oreo brand has an interesting Facebook page. Over 20 million people around the world have “Liked” this page. They do a Fan-of-the-Week contest each week, which seems just to be a chance to have your photo posted on the Facebook page. They have a few promotional posts, mostly about new flavors or packages of their product.
However, much of what they say is just to trigger simple feelings of pleasure about Oreos.
Many radio brands are struggling with what to post as digital content, and what to say in social media. Meanwhile, they’re overlooking the power of the simple feelings of pleasure that our fans get while listening to our stations. So, here’s some of what Oreo is posting in their social media.
Could you say things in this vein about the music you play, and have people respond?
One of the most powerful things that music-based stations do is simply connect listeners … instantly … with songs that create strong emotions. The songs and the feelings may be different from format to format, but the intensity of the emotions is real.
For news/talk stations, being informative … and airing controversial talk hosts … can drive two separate emotions. News can create feelings based on the content of the story, or the listener might just feel satisfied or intellectually challenged from learning the day’s headlines. In addition, controversial talk hosts may be the most powerful emotional weapon that radio has right now!
So, what can YOU say that reflects the basic emotion that your fans get from hearing your brand?