Hand-Picked Info to Smarten You Up

It’s not just news, it’s stuff that might actually make you smarter and better at your job!  Here are some social media developments to jog that fertile, creative brain of yours.  All these articles get posted first on our Chris Miller Digital Facebook page, which you can join here.

WHAT MILLENNIALS LOOK FOR IN FACEBOOK BRANDS

Basically, your message should be truthful, genuine, sociable, mature, and humble to connect with 16-to-30-year-olds in social media.  Since this is from an ad agency, they specifically call branded Facebook pages “advertising.”  Not that there’s anything wrong with advertising, but that’s too self-limiting to me.  We have a sense of what advertising is for, and we want to connect on more levels than that.  Anyway, it’s an interesting study, and you will learn something from reading it … not just about young folks using social media … but it’s good communication about standards to set for yourself when bonding with your fans on Facebook.

Click here to read the executive summary article, “McCann on Millennials, Social Media and Brands.”

Click here to read the full research piece, “McCann Worldgroup:  The Truth About Youth.”

DON’T TAKE OUR WORD FOR IT …. 

All this past week, we’ve been helping clue you in about why people follow your radio brand’s page on Facebook, and what sort of content to post to satisfy ’em.

So in a fit of synchronicity, Mashable decided to publish this Infographic showing why people follow brands in social media.

I recommended that you make sure that whoever handles your Facebook page print this out.  I’ve changed my mind since then.  I now think you should print it yourself and tape it to their computer monitor.

Click here to see “Why Do People Follow Brands?”

NEW FEATURES FOR FACEBOOK’S COMMENTS BOX

If you’re working to make your website more truly interactive with input from your fans and listeners, Facebook’s Comments Box plug-in is a good way to help tie your brand to the most-used social media site.  Now, rather than just having those comments sorted chronologically, you can also sort them by which have gotten the most responses and “likes.”  Instead, if there’s a comment that’s especially relevant, you can now push it to the top of your stack.

Click here to read “Facebook Expands Sorting Options on Comments Box Plug-In.”

HOW ADVERTISING IS GETTING READY FOR THE DIGITAL FUTURE

When you deal with ad agencies, you can tell that some of them have really thought about their digital options … and some are cluelessly stuck in the 20th century.

Radio brands can look at this and think not only about how radio sales reps should get ready to deal with this sort of stuff … if you’re a programmer or promoter or seller or manager at a radio brand, read these and see what sort of ideas you get about what cool, new things YOU might do for your brand.

Click here to read “5 Ways the Advertising Industry is Preparing for a Digital Future.”

NEWSPAPERS HOPE FOR A DIGITAL FUTURE, TOO

They’ve probably come up with some more since this piece was written, but … as you know … newspapers have really been under the gun to change everything they do.  We think radio stations have been through some changes … and we have … but nothing like what our formerly ink-stained brethren at the daily paper have been through.

Some of these don’t pertain to you if you’re in radio.  However, some might.  Perhaps with some re-working, one or two might be perfect for your brand.

Click here to read “10 Ways Newspapers are Using Social Media to Save the Industry.”

–Chris Miller

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