Sunday News Gathering For Broadcasters from the Digital World

Here are some of the extra stories we posted on the Chris Miller Digital Facebook page … that we recap for you in the blog every Sunday.

HOW DISNEY DOES FACEBOOK

Lots of us have respect for Disney and how they market themselves, if not outright admiration.  Here’s a glance at how Da Mouse does social media … including how they decided to segment themselves.

Click here to read Disney Marketing:  The Happiest Social Media Strategy on Earth

MTV’S 30th ANNIVERSARY

Music Television signed on just over 30 years ago, and MTV had certainly had an impact on the media world.  However … is it now in a position where it’s the impact-ee rather than the impact-or?

Click here to read MTV’s 30th Anniversary: Has YouTube Killed The Video Star?

TOO MUCH IS TOO MUCH

We know now that if you post too often in social media, you get dropped or hidden.  You can be the President of the United States of America, and it still holds true.  Here’s evidence.

Click here to read President Obama’s #Compromise Twitter Campaign Draws Criticism

FACEBOOK RATINGS

We broadcasters know all about audience ratings.  Now, Facebook is about to experience it, too.  Nielsen is going to start allowing Facebook advertisers the ability to figure out what sort of “rating” their ads get.

Click here to read Nielsen Ratings Coming to Facebook This Month

WHEN YOUR FACEBOOK NEWS FEED BECOMES A GUSHER ….

Right now, not everything your friends do ends up in your news feed on Facebook.  However … that could change.  And that’s of interest to advertisers and marketers, because it could be a softening of the divide between friends’ content and advertiser messages.  In addition, the “Like” feature may change, too.

Click here to read Report: Facebook Revamping News Feed, ‘Like’ Button

WHAT WE CAN LEARN FROM AUTHORS AND PUBLISHERS

Here’s an interesting piece about how some books have found success via social media.

Click here to read Book Marketing:  How 4 Authors Are Finding Success With Social Media

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