HOW DISNEY DOES FACEBOOK
Lots of us have respect for Disney and how they market themselves, if not outright admiration. Here’s a glance at how Da Mouse does social media … including how they decided to segment themselves.
MTV’S 30th ANNIVERSARY
Music Television signed on just over 30 years ago, and MTV had certainly had an impact on the media world. However … is it now in a position where it’s the impact-ee rather than the impact-or?
TOO MUCH IS TOO MUCH
We know now that if you post too often in social media, you get dropped or hidden. You can be the President of the United States of America, and it still holds true. Here’s evidence.
We broadcasters know all about audience ratings. Now, Facebook is about to experience it, too. Nielsen is going to start allowing Facebook advertisers the ability to figure out what sort of “rating” their ads get.
WHEN YOUR FACEBOOK NEWS FEED BECOMES A GUSHER ….
Right now, not everything your friends do ends up in your news feed on Facebook. However … that could change. And that’s of interest to advertisers and marketers, because it could be a softening of the divide between friends’ content and advertiser messages. In addition, the “Like” feature may change, too.
WHAT WE CAN LEARN FROM AUTHORS AND PUBLISHERS
Here’s an interesting piece about how some books have found success via social media.