What’s going on in Digital World that might affect radio and TV brands? Here’s what we’ve highlighted this week at the Facebook page for Chris Miller Digital …
FACEBOOK ADS CAN TARGET BY ZIP CODE
I’ve always thought that marketing a broadcast brand had a lot in common with politics. Some people feel really passionate about you, but if you really want to win in the ratings, there’s a lot of basic blocking and tackling involved … whether it’s building listening occasions or getting out the vote. Plus, if you’re a radio brand in a market still measured by Arbitron diaries, zip codes are very important to you!
SHARING HIS STARBUCKS GIFT CARD ONLINE
Starbucks has since shut this guy down, but he built up 13K followers in social media by loading his Starbucks gift card with a few hundred bucks and putting it online. Other people started making donations to the card!
Meanwhile, from a business standpoint … 10,000 Twitter followers and 3,000 Facebook fans for a $300 investment? Never underestimate the power of a great idea!
WHY DIDN’T A BROADCASTER THINK OF THIS?
Yeah, it seems like a natural … it’s a step beyond having a good, up-to-date concerts and events guide at your radio station’s website. However, it’s a Facebook app first, instead of a radio station tool.
CUSTOMERS EXPECT IT!
Interaction and engagement. Marketers, programmers, and managers never really used to have to be concerned with these. Now, they have to be able to do these sincerely and meaningfully. Here’s a good, short article that clearly lists the few ways in which social media has radically changed marketing.
A CRYSTAL BALL LOOK AT GOOGLE+ BRAND PAGES
So, I think it’s interesting to think that the new social media brand, Google+, will have better options for brands than Facebook does. This opinion piece goes into why that might be. However … nobody buys commercials on a low-rated TV station instead of a high-rated one because the low-rated one is good at doing production. Facebook is still where the people are and come frequently to. If that changes … then Google+ might be the place to focus your social media branding efforts!