Digital News Summary for Broadcasters

What’s going on in Digital World that might affect radio and TV brands?  Here’s what we’ve highlighted this week at the Facebook page for Chris Miller Digital

FACEBOOK ADS CAN TARGET BY ZIP CODE

I’ve always thought that marketing a broadcast brand had a lot in common with politics.  Some people feel really passionate about you, but if you really want to win in the ratings, there’s a lot of basic blocking and tackling involved … whether it’s building listening occasions or getting out the vote.  Plus, if you’re a radio brand in a market still measured by Arbitron diaries, zip codes are very important to you!

Click here to read Facebook Sharpens Political Ad Capacity

SHARING HIS STARBUCKS GIFT CARD ONLINE

Starbucks has since shut this guy down, but he built up 13K followers in social media by loading his Starbucks gift card with a few hundred bucks and putting it online.  Other people started making donations to the card!

Meanwhile, from a business standpoint … 10,000 Twitter followers and 3,000 Facebook fans for a $300 investment?  Never underestimate the power of a great idea!

Click here to read Starbucks Card Guy Solicits $8,700 in Coffees for Strangers

WHY DIDN’T A BROADCASTER THINK OF THIS?

Yeah, it seems like a natural … it’s a step beyond having a good, up-to-date concerts and events guide at your radio station’s website.  However, it’s a Facebook app first, instead of a radio station tool.

Click here to read Facebook App Suggests Concerts Based on Bands You & Your Friends Like

CUSTOMERS EXPECT IT!

Interaction and engagement.  Marketers, programmers, and managers never really used to have to be concerned with these.  Now, they have to be able to do these sincerely and meaningfully.  Here’s a good, short article that clearly lists the few ways in which social media has radically changed marketing.

Click here to read Weekend Warrior: The Impact of Social Media

A CRYSTAL BALL LOOK AT GOOGLE+ BRAND PAGES

So, I think it’s interesting to think that the new social media brand, Google+, will have better options for brands than Facebook does.  This opinion piece goes into why that might be.  However … nobody buys commercials on a low-rated TV station instead of a high-rated one because the low-rated one is good at doing production.  Facebook is still where the people are and come frequently to.  If that changes … then Google+ might be the place to focus your social media branding efforts!

Click here to read 4 Reasons Google+ Brand Pages Will Be Better Than Facebook’s

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