Every week, there’s a ton of news about the new digital world. We hook you up with the stories that could actually make you even smarter at your job, and show ’em to you every Sunday.
It’s exciting to see TV get a hold of this and make it work. One of my key, soapbox issues is that what you do in social media can help you build numbers where you need to. You know … the numbers you’re judged on. Now, here’s some evidence that early social buzz about TV shows leads to a certain increase in audience ratings. What’s not to love?!
NEW ANALYTICS FOR FACEBOOK BRAND PAGES
In the rollout of Facebook‘s latest changes, we haven’t seen many changes in brand pages … but we hear those are coming soon! One step of that is a new layer of data to show engagement through specific posts. Click below to read more about it, or to sign up for this free service, click here.
WHY YOU SUCK AT SOCIAL MEDIA 🙂
It’s easy to do social media … it’s just not easy to do it well! Here are four speed bumps that brands encounter when they take on social media as a project. See anything you can do better?
PEOPLE ARE TALKING!
You may have already noticed this on your brand’s Facebook page. They’re working on this way to show you a quick, overall summary of engagement … how much your fans are using your stuff. This includes “liking” individual posts; sharing them with friends; commenting on them; and more.
SPEAKS VOLUMES ABOUT GOOGLE+
Google+ seems to have become one of those TV shows that a ton of people watch … once. It’s the radio station that tons of people listen to that can never build any repeat listening occasions. Is Google+ just another Google Wave or Google Lively?
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