Sunday Digital News, 10/16/11

Here’s a quick summary of some digital news designed to make you even smarter for the coming work week!

FACEBOOK‘S MEASURING YOUR FANS’ ENGAGEMENT

So the giant social media site is now showing you a number to measure the overall engagement you’re getting.  Depending on how your brand page’s fans get involved … liking, sharing, commenting on your content … they’ll give you a number to rate how much engagement you’re getting.  Big number, more engagement; low number, less.  We blogged about it this page week, but to read the original article, click below.

Click here to see “How the 10 Most Popular Facebook Brands Rank by Engagement”

CONTENT & SOCIAL MEDIA … PERSONALLY CONSOLIDATED?

You can make a case that this is coming … because it fits in with how people want to access and enjoy their online content.  Are you ready for this?  You gotta be really focused on your biggest fans and what they want and expect from you!

Click here to read “Flipboard Shows Us the Future of Content”

SPEND FOCUSED TIME INSTEAD OF WASTING VALUABLE TIME

So, so many brands are wasting time and money on social media … and not making it work for either their fans or their brand.  Here’s another good piece about that.

Click here to read “Stop Wasting Time on Social Media”

WHAT UP, EMAIL?

Is email over as a method of meaningfully communicating with your fans?  If you talk to adults and not kids, yeah, it’s still valuable.  What are you doing to make it valuable, however?

Click here to read “Email: Downgraded As An Engagement Tool?”

THE STATE OF SOCIAL MEDIA

This is just a great detailed snapshot of how the world is using social media these days.

Click here to see “Sharing on the Web: How, When, Where and Why We Do It”

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