Here’s your weekly round-up of practical digital news so you’re even smarter … scary smart … when you go back to work on Halloween Monday!
MORE THAN THE SUM OF YOUR PARTS
No matter what mix of digital platforms you use … websites, social media, email, texting, SEO (search engine optimization), etc. … you still need an identity. It still comes down to good brand management!
MARKETING IS MORE THAN JUST BEING SOCIAL
This is a good follow-up to the above article … and contains some interesting info about how people choose to get their information. Don’t count your database email program out yet!
MR. PRESIDENT, KEEP TWEETING
Barack Obama rode an electoral wave into office that included a lot of young people who had not voted before. Will they vote again? Considering, as a group, they’re some of the people least likely to vote, the president has his work cut out for him here. See any parallels to your marketing situation?
CHANGES AT YOUTUBE
There were some subtle changes in YouTube.com recently. Check them out if you haven’t already experienced them yet.
Rainn Wilson did some Twitter marketing for Del Taco. And he did so in an edgy, in-character way. Or so it seems …
STAY UP ON THE NEWS DAILY
Every weekday, we hook you up with digital news you can use when you’re part of the Chris Miller Digital Facebook page.