Maybe you don’t subscribe to the Sunday paper … doesn’t mean you can’t curl up with the Sunday Digital News! Here’s what we’ve tipped you off to from the Chris Miller Digital Facebook page this week.
GOOGLE ENTERS THE ONLINE MUSIC BIZ
Google jumped into the online music fray with an alliance with three of the big four music labels this week. Will it be one of Google’s successes, or will it be another Google Buzz or Google+? Learn more when you click below.
TWO KEYS TO MAXIMIZING SOCIAL MEDIA
You want to engage your fans. You want to move them to use your brand more. Ta-daaaa! That’s the secret to good social media … engagement and optimization. Sounds simple … but the rules of the medium you’ve been working in don’t necessarily apply to social media.
TENS OF THOUSANDS OF NEW TWITTER FANS
Proving that the goal is not to get as many followers as you can, Wendy’s blows the Twitter doors of when it comes to getting people to check out their unbranded online game show … but will most likely have trouble moving them to their branded social media, much less coming in and buying a Frosty.
R-O-I ON SOCIAL MEDIA?
This was the year we were supposed to get a handle on what was a valid return on investment for social media. Well, people are seeing lots of results, but a predictable measure of ROI? Not so fast, buster. Still waiting.
BEING HUMBLE ABOUT YOUR GREAT BRAND
This is a great reminder for people who are used to writing radio or TV promo copy, and jump into doing social media. You really have to check your old writing skills at the door and learn what this new-fangled Facebook page wackiness is all about …
There! Feel smarter for your busy new week coming up … where, if you’re in the USA, you have to cram 5 days of work into 2 or 3 days? If you have any comments or questions, feel free to chime in just below. Or, click “Contact Me” in the upper right corner.
PS … I haven’t figured out my Thanksgiving week blogging schedule. I’ll either have a new post Tuesday but not Thursday, or I may just link to some blog posts that others have found especially helpful. Let me know if you have a preference.