Sunday Digital News, 11/20/11

Maybe you don’t subscribe to the Sunday paper … doesn’t mean you can’t curl up with the Sunday Digital News!  Here’s what we’ve tipped you off to from the Chris Miller Digital Facebook page this week.

This isn't news, but the rest of this page is ... happy Thanksgiving! (Thanks to kickinthehead.org)

GOOGLE ENTERS THE ONLINE MUSIC BIZ

Google jumped into the online music fray with an alliance with three of the big four music labels this week.  Will it be one of Google’s successes, or will it be another Google Buzz or Google+?  Learn more when you click below.

Click here to read No More Beta: Google Music Goes Live

TWO KEYS TO MAXIMIZING SOCIAL MEDIA

You want to engage your fans.  You want to move them to use your brand more.  Ta-daaaa!  That’s the secret to good social media … engagement and optimization.  Sounds simple … but the rules of the medium you’ve been working in don’t necessarily apply to social media.

Click here to read SMO vs. Engagement: Why They’re Different and How You Can Rock Both

TENS OF THOUSANDS OF NEW TWITTER FANS

Proving that the goal is not to get as many followers as you can, Wendy’s blows the Twitter doors of when it comes to getting people to check out their unbranded online game show … but will most likely have trouble moving them to their branded social media, much less coming in and buying a Frosty.

Click here to read Stealth Wendy’s Campaign Got 33,000 Twitter Followers in a Month

R-O-I ON SOCIAL MEDIA?

This was the year we were supposed to get a handle on what was a valid return on investment for social media.  Well, people are seeing lots of results, but a predictable measure of ROI?  Not so fast, buster.  Still waiting.

Click here to read Measuring Social Media ROI: 3 Things to Consider

BEING HUMBLE ABOUT YOUR GREAT BRAND

This is a great reminder for people who are used to writing radio or TV promo copy, and jump into doing social media.  You really have to check your old writing skills at the door and learn what this new-fangled Facebook page wackiness is all about …

Click here to read 7 Guidelines to Keep Your Social Media Ego In Check

There!  Feel smarter for your busy new week coming up … where, if you’re in the USA, you have to cram 5 days of work into 2 or 3 days?  If you have any comments or questions, feel free to chime in just below.  Or, click “Contact Me” in the upper right corner.

PS … I haven’t figured out my Thanksgiving week blogging schedule.  I’ll either have a new post Tuesday but not Thursday, or I may just link to some blog posts that others have found especially helpful.  Let me know if you have a preference.

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