Back to work on Monday after a long weekend? Here are some developments in the digital world that you may not know about yet … in my ongoing efforts to make you even smarter than you already are!
THAT PROPER PRIOR PLANNING ….
This piece is absolutely right … so many businesses, including tons of established, successful media brands, have jumped into social media with no plan at all. If you don’t have a social media plan or an overall digital plan, give me a shout, I’ll be happy to help you with that.
GOOGLE JUMPS INTO THE MUSIC PROVIDER BIZ
“Discover, buy and share music, wherever you want, whenever you want.” That’s the slug line for Google’s new music service, which debuted this week. It’s more of a competitor for services like iTunes and Spotify than it is for commercial radio or even Pandora. You can check out a tutorial here, or learn more below.
VOTES FOR YOUR MEDIA BRAND
I’ve always thought that getting people to be fans of media brands was a lot like running a political campaign. So many of the decisions on nuts-and-bolts, practical issues are based on feelings and emotions … often not even recognized at the time. When you read this article, you’ll probably see the tie-ins to radio and TV, too.
WORK KEEPING YOU SANE DURING THE HOLIDAYS?
We’re all so busy … and our relatives are so crazy when we’re visiting them over the holidays … that the lines between work and time off are blurring even more, as this article shows.