KISS SOPA GOODBYE
Earlier this week, many websites went dark for a day in protest of SOPA and PIPA. Now, these proposed bills have been withdrawn from Congress’s consideration. Good news.
THREE STAGES OF SOCIAL
They’re growth … engagement … and monetization. The meaning of monetization, for media brands, can be widened to mean not only earning a buck, but also improving your brand’s numbers in ways that you’re being judged … viewers, listeners, time spent with your product. If you’ve been reading this blog, you know this is where I think the future of broadcast media lies.
Frankly, most media brands are struggling to get from growth to engagement.
WHY NEW THINGS AND OLD THINGS DON’T PLAY WELL TOGETHER
I’d like you to read this great piece about why social marketing and traditional marketing don’t necessarily fit together … no matter what sorts of synergy we had hoped for between the two.
Here are a couple of pieces with ideas that might help you with upgrading how you’re doing what you’re doing.
OVERALL GROWTH SLOWING? SO WHAT?
I think some of my friends in the digital world were half-expecting that the breathless growth of properties like Facebook would just keep going up, up, up. For those of us running brand pages on Facebook, this is just a sign that we need to manage our pages more smartly!
DOING SOMETHING MEANINGFUL WITH SOCIAL MEDIA
Here’s some refreshing, inspiring news about using social media to, as we say in my church, “put feet under your prayers.”
FOLLOW ME FOR NEWS EVERY DAY
When you “Like” my Facebook page, you get the latest news and links to blog updates every weekday.