What’s your competition doing in social media?
Doesn’t matter what sort of business you’re in. Have you ever checked to see their Facebook page?
As a matter of fact … you should spend a few minutes thinking about the businesses you compete with.
- Follow them on Facebook.
- Follow their Twitter feed.
- Regularly visit their website.
- Sign up for their emails.
- Sign up for any texts they might send out.
What are they doing that you can learn from? What are they doing that you need to neutralize by copying … or bettering? What can you learn about them that you didn’t know … or didn’t fully understand?
Put it on your work calendar every so often to visit your competition online if you’re not doing so already. You’ll be surprised what you might learn.