Every Sunday, you get a summary of the digital media news stories I find that I think you might find useful, helpful or interesting.
Way back when in the 20th century, we’d talk back to and make fun of ads on radio and TV. Now, with social media, the advertiser can hear us.
McDonalds experienced this with a Twitter campaign that went horribly wrong recently. Here are two articles about what happened.
KUDOS TO TV FOR GETTING SOCIAL
I’m so impressed by the TV folks who are really getting handle on how to create that “second screen” experience that people want. If radio executed this correctly, it would be different … but it would get our fans more involved than ever before.
FACEBOOK TO GO PUBLIC
No matter what this offering is valued at, it’s gonna be big. And it could be soon.
DAILY DEALS COMPETITION
Lots of TV and radio stations are offering daily deals. Not only are they competing with Groupon and other daily deal providers … now, they’ll be competing with Google, too. Think maybe it’s time to screen for quality?
THIS WEEK’S HELPFUL TIPS
Here are some ideas you might find useful to upgrade your digital skills. Now.
We broadcasters and media folks spend time thinking about targeting. But what we do is nothing like what happens online!
FOLLOW FOR MORE ACCESS!
Click here to follow Chris Miller Digital on Facebook. Each day, we link you to our blog posts with useful recommendations, as well as the latest news to make you even smarter than you already are.