This Week’s Useful Digital News, 1/29/12

Every Sunday, you get a summary of the digital media news stories I find that I think you might find useful, helpful or interesting.

MCDONALDS SOCIAL FAIL

Way back when in the 20th century, we’d talk back to and make fun of ads on radio and TV.  Now, with social media, the advertiser can hear us.

McDonalds experienced this with a Twitter campaign that went horribly wrong recently.  Here are two articles about what happened.

Click here to read and watch Not Lovin’ It: Twitter Users in Revolt Over McDonald’s Promotion

Click here to read #McFail: Why McDonald’s Should Have Followed the ABC’s of Responding to Negative Feedback on Social Media

KUDOS TO TV FOR GETTING SOCIAL

I’m so impressed by the TV folks who are really getting handle on how to create that “second screen” experience that people want.  If radio executed this correctly, it would be different … but it would get our fans more involved than ever before.

Click here to read Cable Networks Embrace Social TV, Creating New Social Apps

Click here to read 20 TV Shows With the Most Social Media Buzz This Week

FACEBOOK TO GO PUBLIC

No matter what this offering is valued at, it’s gonna be big.  And it could be soon.

Click here to read Facebook Readies IPO Filing

DAILY DEALS COMPETITION

Lots of TV and radio stations are offering daily deals.  Not only are they competing with Groupon and other daily deal providers … now, they’ll be competing with Google, too.  Think maybe it’s time to screen for quality?

Click here to read Google Offers Expands to Five New Cities

THIS WEEK’S HELPFUL TIPS

Here are some ideas you might find useful to upgrade your digital skills.  Now.

Click here to read 5 Ways to Increase Facebook Engagement Every 5 Hours

Click here to read How to Find Your Social Media Stride

Click here to read 3 Metrics that Will Change the Way You Market on Facebook

HYPER-TARGETING ONLINE

We broadcasters and media folks spend time thinking about targeting.  But what we do is nothing like what happens online!

Click here to read Google Thinks I’m a Middle-Aged Man. What About You?

FOLLOW FOR MORE ACCESS!

Click here to follow Chris Miller Digital on Facebook.  Each day, we link you to our blog posts with useful recommendations, as well as the latest news to make you even smarter than you already are.

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