Quick Mobile Check-Up

If you’re responsible in part for posting content online … whether it’s on your website, or your brand’s Facebook page, or for writing database emails … I hope that from time to time, you’re checking it on different browsers.

Chrome, IE, Firefox, Safari, Opera … you don’t have to have all of them, but it helps to have a few.  Personally, I check Firefox, Chrome and IE regularly to make sure that my stuff looks like I expect in all of them.

I also check my phone.  Sometimes, it can be a real surprise how things look on your phone.  I just ran into a situation lately with a mobile surprise.  That got me started thinking about today’s topic:  some low-maintenance, real-world mobile tips.

WHAT IF YOU DON’T HAVE A MOBILE WEB SITE?

Lots of online destinations aren’t optimized for phone use.  If that’s your situation, you’re not out of luck.  Here are a couple of things to think about.

  • Generally speaking, most regular links will still work on a mobile device.  Some special items … like videos, or feedback forms, may not.  I recommend you go through and try your non-mobile site on your mobile phone … suck it up, and try out all the options … and see what works and doesn’t work.  If there’s something important about your site that your mobile users just can’t access, think about changing it so they can.
  • My gut sense is that even if it’s a little difficult to use your website on my phone, if you have the content I expect and will use, I will overlook the difficulty of using your site … to a point.  If your site is full of things that have nothing to do with your brand, however, your visitors will likely be far less forgiving.  So, make sure that when people visit your page, you’re really leading with brand-building stuff that will help your fans enjoy your brand.

MOBILE ON FACEBOOK

If you’ve never experienced Facebook on a mobile device, get ready.  One look should convince you of how important it is to be brief.

Keep your posts both short and useful.  Go with strong, branded content.  Use smart links or eye-catching graphics  These will keep your mobile fans much happier.

MOBILE EMAIL

Just because you’re gonna send out an email doesn’t mean it’s time to start writing lots of copy.  I’ve seen plenty of radio and TV database emails on my phone that were filled with graphics, lots of copy, and unorganized content.  This is the sort of thing that ensures I don’t even try to make it through the full email.

If you write smartly for your mobile readers, your other recipients will appreciate it, too.  Quick info bursts that link to online.  A graphic or two that makes sense.  Copy that really addresses the folks who love your brand.  Who wants to plow through a lengthy, over-written email on any topic?

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