You get a summary of the week’s important digital media news every Sunday here at Chris Miller Digital. Here, to make you even smarter than you already are, is what happened this week of interest to media brands:
The more you learn about how social media and the webbish world really work, the more you’ll be surprised that in important ways … it mirrors what you already know about traditional media.
This first article has some good, important ideas about some nuts-and-bolts things to do to help you in your social mission.
I’ll bet that when you read the titles of the next two articles, you’ll recognize that you’ve been thinking about how to get better in these areas.
WHAT’S REALLY KING?
You know the old saying that “content is king.” We media folks sometimes use this as a substitute for thinking. It’s not up to us to just put up good, compelling content on all the platforms where someone can enjoy our brands. That content needs to fit our brand … and fit the delivery platform, too.
SOCIAL IS FOR ENGAGING … NOT ADVERTISING
Last week, we told you about a McDonalds Twitter campaign that went all wrong, in part because they were trying to push a message instead of openly engaging with their fans. Click here to read that story about McDonalds. Now, it turns out that the folks at BlackBerry had something similar happen to them. Marketers, are you paying attention?
FACEBOOK IPO MARCHES ON
Facebook continues the process of going public, and selling shares on the stock market. This is a developing story with different, interesting perspectives … the link below will take you to the latest that Google News has found on Facebook’s initial public offering.
SIZE DOESN’T MATTER AS MUCH AS WHAT YOU DO WITH IT
I’m talking about the number of fans to your brand’s Facebook page! What did you think I was talking about in that headline?
Your Facebook brand page should be about engaging with, and giving your biggest fans extra access to your brand … not racking up “Likes.”
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