Here’s more of my countdown show! After a year of helping media folks create brand-building web content and social media, I’m celebrating that first year anniversary by sharing my ten most-read and most-shared posts.
If you missed it, you can read the first three (#10 thru #8) when you click here. Today, you’ll discover #7 thru #4. Read the top three here.
A SIMPLE ENGAGEMENT TECHNIQUE
Asking questions is a simple technique to change that. The title of this post, “Questions … Which Ones Work?,” implies that some are better than others. When you can find interesting things to sincerely ask about … and they fit with your brand … you’re on the right track.
Last year, I wrote a series on what we could learn from different big, successful brands who had big pages on Facebook. This one ended up being one of the most-read ones.
FANS ARE NOT FRIENDS
Unfortunately, people don’t “Like” brands on Facebook for the same reasons they reach out to personal friends, as is clear from “Your Fans Are ‘Selfish, Lazy and Ruthless’!”
Studies have shown that there’s a short list of reasons why people follow brands in social media. In this quickly-read post, you’ll discover how that pertains to broadcasting. It might be a real eye-opener to you, and could help you focus your message on the web about your brand.
MAKING MORE OF OUR STREAMS
“Clean Up Your Stream!” has a bunch of ideas for making your online listening experience better.
Some stations are doing more to actually make their “Listen Live” streams more of a consistent destination for listeners. They’re doing this with specially packaged music they’re playing … efforts to better integrate their brand across their platforms … and just paying attention to the quality of the listening experience.
Most radio stations will never do this, but some will get extra web hits through higher-quality streaming experiences. That may lead, ultimately, to more quarter-hours logged on the broadcast, too.
QUALITY OF CONTENT … NOT QUANTITY
The most-read of this series was not about a corporate brand, but about one guy. Ben Walsh writes gags for the Tonight Show with Jay Leno, and his Facebook page is minimalist purity at its most simple. You can see why in “What Radio Brands Can Learn From … This Dude Who Writes for Leno.”
I guarantee that if you look at your brand’s Facebook page after looking at Ben’s, you’ll notice how cluttered and unfocused yours is. It’s a great lesson in thinking about what is driving your success, and how you want to use your digital resources to bring you more success … instead of just more work.