Grab this off the front stoop … it’s your weekly summary of the important digital media news every Sunday here at Chris Miller Digital. It’s geared towards folks who work for media brands, to make you even smarter than you already are:
FOCUS AND STRATEGY STILL MATTER
Your media brand may be broadcasting and posting content on your website and Facebooking and Tweeting and sending database emails and even texting your fans … but what moves the needle for the long run is keeping the focus on your brand and why people love you.
Too often, “Random Acts of Marketing” take the place of real content integration across all your platforms. How can we expect our people to get it right when top management doesn’t even understand what’s going on?
Meanwhile, there’s a very real question about just what we get out of spending so much time and energy … and sometimes money, too … on social media. Here, too, it’s good to have a goal or a focus in mind so you can stop just spinning your wheels.
FACEBOOK FANS WITH MEANINGFUL INPUT
I’ve been advocating using your Facebook fans as a V-I-P list. They are often your most passionate ambassadors, and should be treated as such.
Perhaps the NCAA was listening? They’ve picked ten fans to create their own March Madness brackets using official data, and will be documenting their experience using social media.
GROUPON UPS THE DAILY DEALS ANTE
Lots of radio stations are offering their version of daily deals. Groupon, one of the leaders in this field, is now taking it to the proverbial next level with a yearly charge to cover first class access to their program.
INTEGRATE WITH FACEBOOK
If you haven’t added Facebook comments at your brand’s website yet … here’s how to do so. You definitely want to get this done.
INTERESTING STUFF TO KNOW
Here’s an interesting fact about mobile devices: 18-24-year-olds with the least income are more likely to have a smartphone than the wealthiest people in older age groups. Think being connected is maybe just a little bit important to these guys? That’s just one reason why … if your media brand targets young folks … you want to make sure your content on all your platforms is smartly targeted and pertains to your brand … and that that content is integrated correctly across all your platforms, too.
Here’s how TV is maximizing the social experience this week.
Do you even need a mobile device … if your glasses will show you what you want to know on your lenses? Check out what Google is supposed to be working on.
GET EVEN SMARTER EVERY DAY WITH CMD
Click here to follow Chris Miller Digital on Facebook. Three times each day, you get linked to useful information to help you do your job in the digital realm.