Here’s your exclusive summary of the week’s important digital media news every Sunday here at Chris Miller Digital. Here, to make you even smarter than you already are, is what happened this week of interest to media brands:
NEW FACEBOOK PAGES
As we told you last week, we finally saw signs that the new brand pages for Facebook were on the way.
They’re a lot like the new personal timelines in appearance. They’re supposed to allow for more content, longer content (not sure that’s a good thing), and more options for brand managers.
I’ve collected a few different pieces for you to see to read up on these new pages and new opportunities:
SMART THINKING ABOUT SOCIAL MEDIA
Mack Collier is a social media expert who is more than someone who can tell you what the latest hot social site is. He’s a strategic thinker who focuses on the benefit of the communication rather than the latest and greatest hype. I strongly recommend checking out this interview with him, especially if you’re using social media as just another stream of entertainment, or as a scatter-shot marketing channel.
Meanwhile, all you have to do is read most branded social media posts to know they’re being handled by people who don’t understand the concept.
QUICK NEW WEB INTELLIGENCE
I think one either has to love or hate that the digital world is changing every time you turn around!
Pinterest is the hot new site that’s attracting lots of attention. To me, that means you don’t necessarily want to automatically jump on it, in case the buzz is mostly hype with little substance. However, what is impressive about Pinterest is its early strength with women … and those women are often working moms. Seems like something that radio stations who target that audience would want to know about.
Meanwhile, it turns out that Google+, the last new hot thing in the social world, is anemic compared to Facebook when it comes to time spent on the site.
As a former program director, there were times when I wished the jocks had something like this that kicked in when they talked too long … </grin>
MY NEW RADIO INK COLUMN
This week, I started writing a weekly online column for Radio Ink. If you haven’t seen the first one, click the link below.
GET EVEN SMARTER EVERY DAY WITH CMD
Three times each day, we link you to our blog posts with useful recommendations, as well as the latest news to make you even smarter than you already are.