This Week’s Useful Digital News, 3/18/12

Every Sunday, you get a summary of digital news that could affect your job in the media biz.  If you want these even faster, follow Chris Miller Digital on Facebook!

LIMBAUGH GOES SOCIAL

Rush is Tweeting.

Would you follow him?  Do you think this will affect the latest controversy he’s stirred up?

Click here to read #FF Rush? He starts tweeting @limbaugh 

MEN AND WOMEN ARE SORTA DIFFERENT, SOCIALLY

What makes Pinterest similar to Country and Adult Contemporary radio?  Women are driving its success.

Click here to read Watch out Facebook, Twitter. Here comes Pinterest.

Here’s how women and men are different … and how they’re similar.  They analyzed tons and tons of social media posts from both men and women, and drew some conclusions about what makes us different, and what we share in common.

Click here to see What Men and Women Really Want, According to Social Media [INFOGRAPHIC]

APPS TRANSITIONING TO MOBILE

I’ve already covered how apps may not have a lot of shelf life; the tendency and preference of shoppers and mobile users seems to be moving from separately-downloaded apps to moile web sites’.

Click here to read Shoppers Prefer Using Mobile Web Over Retail Apps

SOCIAL MEDIA ISSUES FOR REAL USERS

How you get a decent return on investment for your social media is something that many of us are working out.  You see extremes on this, too … from those who dump a ton of resources into it without knowing what will really develop, to those who just start blasting out some Facebook posts without planning it.

Click here to read Steps to Achieving Social Media ROI

This is a major challenge for broadcasters.  We’re so used to doing one-way communication about our brands, it’s tough to go two-way.

Click here to read Are You Ready for a Discussion or Do You Want to Have a Monologue?

Those social nay-sayers you have to deal with, whether they’re above you, across from you, or beneath you on the org chart … watch this 25-minute video to learn more about how to champion your cause.

Click here to read How to Defeat the Social Media Skeptics in Your Company

CHRIS MILLER ON RADIO INK

My third weekly column for Radio Ink hit the web this week.

Click here to read Website Basics You May Be Overlooking

FOLLOW ME! FOLLOW ME!

That’s professional, right?

Click here to follow Chris Miller Digital on Facebook.

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