Friday Deadline for Brand Timelines

If you haven’t converted your brand’s page on Facebook to one of the new Timeline pages, Facebook will automatically make the switch for you this Friday, March 30th.  If you don’t know what the heck I’m talking about, click here to see what Facebook says to explain the change.

There are a couple of things you’ll want to make sure you have in place before Friday, if you haven’t done them yet.

COVER PHOTO

Facebook’s new Timeline brand pages have a big, glossy look they didn’t used to have.  In large part, that’s due to the new cover photo you can post.  This is a wide, rectangular photo that you can use to represent your brand graphically.  It’s not supposed to be advertising, like a billboard.  So, even though your first idea would be to post a sign that says “Radio 108.1, Today’s Hottest Hits and Baby & Bubba in the Morning,” take a deep breath and move on.  You might post:

  • a photo of your morning show at work;
  • a photo montage of artists you play;
  • your city skyline or other local landmarks;
  • a photo of listeners having a great time at an event or station appearance; or,
  • something that ties to a contest or feature you do.

You may have already seen this article about what TV news stations are doing with this cover photo position.  You can tell this makes your Facebook page more visually arresting if you do it right.   In the photo example you see above, this TV station put up a shot of their news set.  That’s OK.  It’s just not a banner ad.

NO MORE LANDING PAGE

All those additional pages that went with the main page for your brand are history.  That’s right … no more landing pages.  Instead, you can have them as apps that are listed under your cover photo.  So, if when people pulled up your brand page they first went to a special page for them to click “Like,” that’s gone.  Everyone goes to your main page, and they can “Like” you there.

All your posts will be in two columns.  They won’t be in perfect chronological order as before; you may see posts that others “Liked” a lot in the past showing up, too.  Keep an eye on this, especially at first.  You can click the upper right margin of any post to hide or delete it.

You can also highlight posts on your new page.  This takes a one-column post and spreads it across both columns of your page.  It will move down the page with your other posts as you create newer content.

If you want to highlight something more, pin it.  This will keep it at the top of the page for up to seven days.  That’s a long time for something to sit at the top of a Facebook page, but you might have reasons to do so.  If you’re doing a big contest or have an important new tactical marketing message, you can think of this as promo copy.  You might keep it pinned at the top of your page for a couple of days.  When you’re ready, you might post something different about the same subject, delete or un-pin your old post, and pin the new post to the top of the page.

PRIVATE MESSAGES

Your fans can now send you private messages, and you can answer them.  You can’t start private messages to your fans, however.  You might be thinking about making this a good catch-all way for your fans to contacting you with questions or comments, if you have someone checking messages throughout the day.

THE MILDLY BAD NEWS

Yes, it’s good to upgrade your brand page so it looks good as one of the new Timeline pages.  However, most of your fans will go on seeing your content as part of their news feed.  You still want to look and be your best when someone wants to “Like” you or send you a message.  Ultimately, these new Timeline pages  probably just won’t be a big game-changer in terms of how most people perceive your brand in the social media arena.

If you still want to know more, click here to read 15 Must Know Tips to Rock Your New Facebook Timeline Business Page.

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