This Week’s Useful Digital News, 4/8/12

Happy Sunday!  Put down the newspaper; that’s all ancient history.  Here’s news from the digital world that will help you express your personal brilliance at work this week (if I’m not over-selling it…).

FACEBOOK TIMELINE = MORE ENGAGEMENT?

Believe it or not, Facebook designed Timeline pages based on what they know drives engagement on their site.  They want our pages to be successful, because that makes them more successful.  So, I guess we shouldn’t be surprised that we’re seeing an uptick in engagement now that, as of 3/30, all brand pages have been switched over to the Timeline format.

Click here to read Does Facebook Timeline Drive Up Engagement? 

HELPFUL DIGITAL TIPS IN MULTIPLES

There’s always something new we can learn.  Here are three solid articles I found this week, chock full of helpful information about social media in general, and one about YouTube in particular.

Click here to read 5 Keys to Finding Your Brand’s Voice on Social Media

Click here to read 6 Ways to Acquire New Customers via Social Media

Click here to read 8 Tips To Maximize Your Brand’s YouTube Presence

TARGET 18-34’s? CHECK THIS SNAPSHOT

Daniel Anstandig’s connected column for Radio-Info this week was a particularly illuminating portrait of 18-34-year-olds.

If this is your target, you’ll probably find some useful information in the link below.

Click here to read Meet Today’s Connected 18-34 Year Old

JON STEWART, DATABASE EMAIL EXPERT

Jon Stewart of The Daily Show had a hysterical segment this week about emails from the Barack Obama campaign.  There’s some lessons about targeting and subject lines for all of us who send out emails to our database of fans!

Click here to watch Spamalot

DID YOU SEE THESE COLUMNS?

In my weekly column for Radio Ink, I talked with Craig Ashwood, former Great Digital Kahuna for the Cox Media Group.  Craig, who has a successful radio resume as well, knows how broadcasting and digital should fit together seamlessly.

Click here to read Getting Digital to Work for Your Clients

You may have missed these two Chris Miller Digital blog posts this week:

GOOD EXCUSE TO LEAVE FACEBOOK OPEN AT WORK

Click here to follow Chris Miller Digital on Facebook.  You’ll get updates a few times a day on my most recent columns and news from the digital world you can use to your advantage in your media gig.

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