Happy Sunday! Put down the newspaper; that’s all ancient history. Here’s news from the digital world that will help you express your personal brilliance at work this week (if I’m not over-selling it…).
Believe it or not, Facebook designed Timeline pages based on what they know drives engagement on their site. They want our pages to be successful, because that makes them more successful. So, I guess we shouldn’t be surprised that we’re seeing an uptick in engagement now that, as of 3/30, all brand pages have been switched over to the Timeline format.
There’s always something new we can learn. Here are three solid articles I found this week, chock full of helpful information about social media in general, and one about YouTube in particular.
If this is your target, you’ll probably find some useful information in the link below.
Jon Stewart of The Daily Show had a hysterical segment this week about emails from the Barack Obama campaign. There’s some lessons about targeting and subject lines for all of us who send out emails to our database of fans!
DID YOU SEE THESE COLUMNS?
In my weekly column for Radio Ink, I talked with Craig Ashwood, former Great Digital Kahuna for the Cox Media Group. Craig, who has a successful radio resume as well, knows how broadcasting and digital should fit together seamlessly.
You may have missed these two Chris Miller Digital blog posts this week:
- Click here to read What Social Networks Should You Be On?, with a fresh, early-2012 perspective on what social media sites make sense for you.
- Click here to read The Early Word on Facebook Brand Timelines, with some reality-based observations about a few basic points you should remember about your brand’s new Facebook Timeline page.
GOOD EXCUSE TO LEAVE FACEBOOK OPEN AT WORK
Click here to follow Chris Miller Digital on Facebook. You’ll get updates a few times a day on my most recent columns and news from the digital world you can use to your advantage in your media gig.