Here’s your weekly run-through of some digital news that could make you even smarter at work than you already are, if such a thing is possible?!?
So here’s a study showing that, when you get a tablet, you start using your desktop computer less. No surprise there, huh? There wasn’t a big change in TV usage; but there was a 20% drop in mp3 player usage.
But how about radio? They didn’t ask about radio, even though they did ask about other media and devices. Hmmm. What does that tell you about our top-of-mindedness?
Pinterest is scooping up a ton of attention and time from adult women, who are perhaps the group with the least amount of extra time to give. There’s an art to creating a good brand presence on Pinterest; it’s not like either traditional media or other social media.
D-I-Y DIGITAL LESSONS
Every week, I find some thought-starting and skill-building pieces to hone your digital media skills. Here’s a couple for this week.
I sure hope you won’t be the last one to discover the importance of your online stream.
I still believe that if you are doing social media for a media brand, Google+ is a distraction and not worth your time. It’s like a radio station with a ton of cume that everyone listens to for only 5 minutes a week. However, I’m keeping my eye on them in case that changes.
WHAT I CLUED YOU INTO THIS WEEK
You may have missed these two Chris Miller Digital blog posts this week:
- Click here to read What Formats Should Be On Pinterest?, my latest piece for Radio Ink about who could be thinking about being on Pinterest, and why.
- Click here to read Back to Basics, a helpful overview of what you should be using your digital resources for … if you want to live up to your audience’s expectations!
- Click here to read Raising Your Listeners’ Loyalty & Engagement, with an idea for using a digital tool to increase your bond with your fans, and upping listening occasions in the process.
GET EVEN SMARTER QUICKER
Click here to follow Chris Miller Digital on Facebook. When you do, you’ll get updates a few times a day on my most recent columns and news from the digital world you can use to your advantage in your media gig.