Every weekday, I look for information to make you smarter in your media job about the coming digital world, and post it at the Chris Miller Digital page on Facebook. Then, Sundays, you get it all in one fell swoop, so you’re even smarter beyond belief at work the next day.
Did online music provider Jelli take the radio spot to a new level this week, with their announcement of interactive radio advertising? If it works like they say it will, it will drive engagement with potential customers and get clients almost immediate feedback.
Even though there’s been plenty of gnashing of teeth over the Timeline pages for brands on Facebook, there are changes we need to embrace and here’s a good summary of them. Click here to read Facebook Timeline Changed the Way We See Brand Pages; Here’s How.
I’m a big believer in the idea that successful ways can be learned and adapted for most individual situations. Who are the big winning brands on Facebook? Check out Top 50 Branded Facebook Fan Pages, April 2012: 8.3m Fans and Up Make the List. You may find something you can steal for your brand.
Sometimes, a good story is a lot easier to understand than reams and reams of factual data.
You up for a good story? Click here to read Your Website is a Mousetrap and Your Content is the Cheese. It’s an amusing and accurate way to think about how some of your digital pieces fit together.
Sometimes when we talk about social media engagement, we’re all about the numbers. How many followers … how many posts … how many responses. It’s easy to forget that there are real people out there reading what we post, so it’s not good to fall into marketer-ese or DJ cliches when we post on Facebook on behalf of our brands.
Those of us in the business of providing advertising and marketing should be keeping an eye on how Facebook’s advertising platform is doing. Right now, the buzz is that Facebook advertising is often not very effective. You just have to believe they will be trying to change that as quickly as possible, especially since they’ll be going public soon.
THIS WEEK’S GUIDANCE FROM CHRIS
- Five Ideas for More Web Hits and Revenue
- Re-Marrying Your Email, about re-invigorating your database email program
- A Photo Worth 1,000 Words, about the importance of cover photos on your Facebook brand page
- What Makes a Great Online Ad?
You can also click here to follow Chris Miller Digital on Facebook. “Like” us to have stories like these show up in your news feed all week long.