Sunday Update: How We See Brand Timelines, Website Mousetrap Analogy, and More

Every weekday, I look for information to make you smarter in your media job about the coming digital world, and post it at the Chris Miller Digital page on Facebook.  Then, Sundays, you get it all in one fell swoop, so you’re even smarter beyond belief at work the next day.

INTERACTIVE RADIO ADVERTISING

Did online music provider Jelli take the radio spot to a new level this week, with their announcement of interactive radio advertising?  If it works like they say it will, it will drive engagement with potential customers and get clients almost immediate feedback.

Click here to read and listen to Has Jelli Reinvented the Radio Spot?

FOR MEDIA BRANDS ON FACEBOOK

Even though there’s been plenty of gnashing of teeth over the Timeline pages for brands on Facebook, there are changes we need to embrace and here’s a good summary of them.  Click here to read Facebook Timeline Changed the Way We See Brand Pages; Here’s How.

I’m a big believer in the idea that successful ways can be learned and adapted for most individual situations.  Who are the big winning brands on Facebook?  Check out Top 50 Branded Facebook Fan Pages, April 2012: 8.3m Fans and Up Make the ListYou may find something you can steal for your brand.

PERSPECTIVE ON YOUR WEBSITE

Sometimes, a good story is a lot easier to understand than reams and reams of factual data.

You up for a good story?  Click here to read Your Website is a Mousetrap and Your Content is the Cheese.  It’s an amusing and accurate way to think about how some of your digital pieces fit together.

HOW TO TALK GOOD IN SOCIAL MEDIA

Sometimes when we talk about social media engagement, we’re all about the numbers.  How many followers … how many posts … how many responses.  It’s easy to forget that there are real people out there reading what we post, so it’s not good to fall into marketer-ese or DJ cliches when we post on Facebook on behalf of our brands.

Click here to read Marketing with Social Media – Grow A Loyal Community by Increasing Your Worth.

FACEBOOK’S ADVERTISING PROGRAM

Those of us in the business of providing advertising and marketing should be keeping an eye on how Facebook’s advertising platform is doing.  Right now, the buzz is that Facebook advertising is often not very effective.  You just have to believe they will be trying to change that as quickly as possible, especially since they’ll be going public soon.

Click here to read 4 Ways to Drive Engagement With Facebook Ads.

THIS WEEK’S GUIDANCE FROM CHRIS

I hope you find something useful in one of my Radio Ink columns and CMD blog posts this week:

You can also click here to follow Chris Miller Digital on Facebook.  “Like” us to have stories like these show up in your news feed all week long.

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