Even though Facebook’s IPO and some related news did a pretty good job sucking all the air out of the digital room this week, there was still more to know … so here’s your Sunday update to make you even more brilliant than you already are for Monday.
Here’s a good quick read about how the level of expectation about Facebook’s public offering of stock just didn’t live up to the months of hype preceding yesterday’s activity.
As part of the lead-up to their IPO, Facebook had to submit to the SEC a list of risk factors they see that would negatively, materially affect them. You can see they thought of a number of different scenarios they could face. However, there seems to be very little thought about what if we can’t get the revenue we need?
One dark cloud this week for Facebook was General Motors’ decision to cancel ten million dollars in advertising on Facebook. Even though Ford’s reaction was that Facebook ads are working for them, GM didn’t help Facebook’s week.
If you use your digital tools right, you can help build your brand, creating more listening occasions, more web hits and page views, and more loyalty and passion among your biggest fans.
If you want a role model for great social media, check out what Pepsi is doing. Clearly, it starts at the top, with a commitment to the right people and resources to do an entertaining, strategic job.
Here’s an info-graphic that’ll help clarify how people spend time online. You might learn something from it; you also might want to share it with your co-workers.
If you find yourself in a rut with what you’re doing for your brand on social media, here are some creative ways that other brands are using their Facebook brand timeline page.
Also, if you’re looking for more ways to promote your brand’s Facebook page, here are some ideas for you … including some that are really simple that you could start doing now!
Here’s what you saw from me this week:
- My impression about why Facebook still struggles with advertising.
- Ways you can use social media to get more listening from your biggest fans.
- A piece for Radio Ink about what happens if you try and listen live to stations from their websites on your smartphone.
You can also click here to follow Chris Miller Digital on Facebook. “Like” us to have stories like all of the above show up in your news feed all week long.