Creative Royalties, Ghandi Web Advice and More: Sunday News

Here’s another Sunday info update from around the web to make you even more of a brilliant media monster when you get back to work on Monday!

BREAK IN THE ROYALTIES LOGJAM?

The digital world has made royalties an issue, because the more people hear your stream … the more you get charged for royalties.  That’s different from broadcasting, where whether one person listens or a million do, you basically get charged the same thing.

This week, however, Clear Channel Media & Entertainment and Big Machine, the record label for Taylor Swift (pictured), Tim McGraw and Rascal Flatts, announced a new, creative solution to the online royalties issue.  This isn’t a one-size-fits-all answer, but it is an “outside-the-box” way to deal with it, as you’ll see in Clear Channel and Taylor Swift’s Label Agree to Reinvent Royalty System.

YOU CAN TRUST US ‘CAUSE WE’RE ON THE WEB

Would it be reasonable to say that a large number of people still don’t trust the internet?  Online marketers and communicators have worked hard to overcome the web’s early days, when it felt like a foreign bazaar where few rules applied.  Many sensible people, just recently, fell for a harmless scam that a Viral ‘Privacy Notice’ on Facebook Is Fake.  Furthermore, it turns out that there were Millions of LinkedIn Passwords Reportedly Leaked Online, which caused many of us to have to go think of a whole ‘nother password.

OWN THE DATA, OWN THE FUTURE

This article, Own The Data, Own The Future, reminds me of something that we tend to forget as broadcasters.  Our broadcasts are measured by ratings services that show us their information while they continue to own the data.  In addition, what we buy from them are estimates, not real numbers.  However, the digital footprints people leave … our website stats, streaming stats, email clicks, and so forth, are different.  They are real numbers, not estimates.  A click is a real person doing something.  Furthermore, we own the data.  We are not dependent on a third party to determine what it is that we know or don’t know.

IT FEELS SOOOO GOOD WHEN YOU FACE MY BOOK

Here’s Why People Share Things Online: Dopamine.  Didn’t you just know that there had to be a powerful brain chemical behind all this social media activity?!?  If you recall, I’ve mentioned “Facebook Addiction” on this site past, and you might have heard people refer to “Crackbook” before.”

D-I-Y SOCIAL UPGRADE

Now, for two good articles I found this week on the topic of making your social media better.  Does Your Brand’s Personality Come Through In Social Media? is about some of the artistry of social media.  If you speak in your own particular unique “brand voice,” your brand stands a better chance of being unconsciously noticed in social media, which then leads to a larger likelihood of your fans taking some action you want them to take.  Also, Why Social Media Success Is About Quality Not Quantity shows the limited benefit of having a ton of Facebook fans; what matters is striving to turn heavy listeners into followers, and giving them the meaningful content to easily get more brand usage out of them.

GHANDI ON WHY WE DO THIS

Gandhi’s Key to Transformative Customer Service is just a great, legitimate quote from Mahatma Ghandi about the real place of the customer in our work day.  Even though Ghandi never touched a computer, his thoughts address our relationship with our web visitors, streaming listeners and social media fans.  It’s powerful and quietly spiritual, too.

DIG WHAT I WROTE

In case you missed my guidance from this past week:

You can also click here to follow Chris Miller Digital on Facebook.  “Like” us to have stories like all of the above show up in your news feed all week long!

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