Make the FM Chip Irrelevant

Have you been following the news coverage over the idea to mandate that an FM chip be put in every cell phone?  For 99.99% of us, this is a complete and total distraction, because we have no control over whether this happens or not.  However, if we work in radio, we’re still on the hook to hit our ratings and streaming numbers.  Furthermore, you can’t ignore that online streams are steadily gaining audience, while broadcast listening … isn’t.

So, rather than wait for someone else to fix this for you, here are some things you can start doing now.  That’s the subject of my latest Radio Ink column, Make the FM Phone Chip Irrelevant.

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