Applying Word-of-Mouth Lessons

I got inspired by an interview with word-of-mouth marketing expert Ed Keller.  Applying Word-of-Mouth Lessons, my latest column for Radio Ink, is about keeping social media marketing in perspective … especially how it fits in with the rest of your marketing plan.

In addition, you’ll see what social media marketing has in common with loyalty marketing, like frequent flyer programs … and why engagement doesn’t just happen on your Facebook page.

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A side note:  The next update you’ll see from me will be during the week of July 9th.

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